Annual Appeal Letter

Project Outcome: Designed a compelling annual appeal mailer that communicates impact, reinforces brand identity, and encourages donor contributions through a clear and emotionally resonant print experience.

Project Type: Graphic design
Role: Designer
Organization: The Frances Clark Center
Skills: Canva, Canva bulk create, Print design, Fundraising campaign, Typography, Brand Consistency, Visual Hierarchy

Design Overview

This 8.5" × 11" mailer was designed as a folded self-mailer (x-axis fold), creating a front and back cover that opens into a full interior letter.

The layout balances storytelling, hierarchy, and call-to-action clarity while adhering to print production requirements.

Special attention was given to:

Visual hierarchy and readability
Branded typography and color systems
Emotional tone aligned with development messaging
Proper print orientation and fold alignment for production

The digital proof reflects the print-ready file configuration, with the front and back panels oriented for accurate folding and trimming before final mailing.

Visuals

Digital Proof Physical Print