ClientConnect



Project Goal: Design a streamlined web platform that helps freelancers manage multiple projects, communicate with clients, and coordinate scheduling all in one centralized system.
Project Type: Web UX / Product Design
Role: UX designer
Skills: Figma, Wireframing, Personas, UX Research, Prototyping




The Problem

Freelancers often juggle:

  • Multiple communication channels (email, text, Zoom, etc.)
  • Disconnected project tracking tools
  • Time zone confusion when traveling
  • Complex or cluttered interfaces

This fragmentation increases cognitive load and reduces productivity.




Research & Strategy

I developed 3 user personas to understand different freelance workflows and pain points.

Primary Persona: Maria
28-year-old freelance graphic designer based in San Francisco.

Core Needs
  • Manage multiple client projects simultaneously
  • Adjust scheduling based on travel and time zones
  • Attract and maintain new clients

Key Frustrations
  • Scattered communication channels
  • Time zone confusion
  • Overly complicated UI

Problem Statement
Maria needs a simplified way to manage multiple freelance projects and coordinate schedules so she can work efficiently while maintaining a flexible, travel-friendly lifestyle.





Design Process

Low-Fidelity Wireframes (6 Screens)
Focused on information architecture and feature prioritization:

  • Dashboard / Explore page
  • Project tracking view
  • Calendar management
  • Profile setup & onboarding


High-Fidelity Prototype (9 Screens)
Refined visual hierarchy, navigation flow, and usability:

  • Centralized dashboard
  • Integrated messaging
  • Location-aware calendar updates
  • Profile and project management tools




  

Prototype Walkthrough

A clickable Figma prototype demonstrates:

  • Onboarding flow
  • Project progress tracking
  • Calendar updates for travel/time zone adjustments
  • Client communication interface



Key Design Decisions

  • Centralized dashboard to reduce tool fragmentation
  • Simplified navigation to minimize cognitive load
  • Integrated calendar with editable location settings
  • Clean, minimal UI to support efficiency

What I’d Explore Next

  • Mobile optimization and responsive behavior
  • Differentiated experience for client-side users
  • API integrations (calendar sync, messaging, invoicing tools)

 
© 2026 Justin Torzala.