PianoInspires.com - Donate

Project Goal: Design and develop a streamlined, conversion-focused donation experience that clarifies giving pathways, supports development initiatives, and aligns with organizational fundraising strategy.

Project Type: Web Design and Development
Role: Developer, designer
Organization: The Frances Clark Center
Skills: WordPress, HTML, CSS, Responsive design, Conversion-focused UX strategy, Information architecture, Content restructuring for clarity and fundraising alignment, Accessibility & readability optimization, Leadership/development team collaboration

Through extensive review with the development team, we restructured the donation experience to prioritize clarity, hierarchy, and donor intent. Rather than creating visually dense campaign pages, we implemented a streamlined, text-forward structure that better supports donor decision-making and long-term fundraising goals. 

The redesigned system organizes giving opportunities into clear pathways — including one-time and recurring gifts, named funds, institutional support, and planned giving options, allowing users to quickly understand where and how their contributions make impact.