PianoInspires.com - Featured Free


Project Goal: Design and develop a landing page for free account users for pianoinspires.com.


Project Type:
Landing Page Design
Role: Developer, designer
Collaborators: Sarah Leonard
Skills: WordPress, HTML, CSS, Responsive Design, Zapier, Google Sheets, Canva
Goals:
  • Ensure a design that incorporates a mixture of free and paid subscription content, to provide previews for users and ultimately encourage them to subscribe.
  • Implement a custom monthly poll section with a pie chart display.
  • Develop a query loop to pull the most recent Piano Inspires Podcast, Piano Inspires Discovery Blog Post, and Event to the second row of the Featured Free section.
  • Establish responsive design adjustments to optimize display on tablet and mobile devices. 



Process/Insights:
  • As the user scrolls down the page, there are free event registration, article, and social media links, all of which encourage user engagement.
  • The monthly poll ultimately had to function with Zapier custom AI action tools, directing user input to an active Google Sheet to display a live pie chart on the site through embedded HTML.
  • Conditionals were set to display a different, relevant paid article based on user’s poll answer submission, with the goal of encouraging users to subscribe to view more content.
  • The top row of cards are static, and will be updated throughout the year to display various free content.
  • The bottom row of cards are dynamic, and display the most recent pages for Piano Inspires Podcast, Piano Inspires Discovery Blog, and Events. In order to prioritize button alignment, this query loop excludes post descriptions and soley displays title and date.
  • Socials are displayed for another point of engagement down the page.
  • The bottom of the page exhibits special discount codes for subscribers, highlighting another incentive for users to subscribe. Buttons take the user to the subscribe page.


 
© 2025 Justin Torzala.